Existing app
Your app works. The growth system is the missing layer.
When there are users, revenue or early proof but growth doesn't repeat, the constraint is usually a reliable operating system — not effort. We invest and join the work where it's stuck.
Where existing apps stall
Growth that doesn't repeat
A spike from one channel or campaign that can't be re-run profitably.
Monetization leaks
Weak paywalls, pricing, trial conversion, refunds and recovery quietly cost the round.
Web2App gaps
Broken cross-device identity and attribution from ad to renewal hide what actually works.
Retention plateau
Acquisition outruns the product's ability to make people come back.
Attribution blind spots
You can't see payback by channel, so spend can't be reallocated with confidence.
Team and velocity
Missing functions mean the loop of learn → ship → measure runs too slowly.