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Built with V3V from zero · Mobile nutrition

Building a global nutrition subscription business from the first paying users.

Eatr became a global nutrition subscription product by combining product iteration, AI functionality, localized acquisition, Web2App funnels and a rebuilt payment and analytics stack.

mobileconsumer subscriptionnutritionwellnessAI
3.9M
Total downloads
272K
Monthly active users
86K
Weekly active users
75.8K
Active subscriptions
2,873
New active subscriptions (reported week)
$189K
Weekly marketing spend
118%
Annualized payback (reported week)
$268K+
Peak weekly paid-growth spend
40+
Languages / locales

Selected internal operating data is unaudited and shown as of the stated reporting date. Past performance is not indicative of future results. V3V does not guarantee growth, financing, introductions or investment outcomes.

Starting point
  • A nutrition product idea and the first dozen paying subscribers.
  • No repeatable acquisition, payments or analytics system.
  • No operating team across product, growth and engineering.

What V3V built and operated.

Product, engineering, data, economics, growth and team — run as one operating system.

01Product, onboarding, paywalls, pricing, upsells and retention — continuously tested.
02AI food scanning and personalized first-value experiences.
03Proprietary Web2App / paywall infrastructure that replaced or supplemented third-party funnel products.
04Multi-provider payments with subscription recovery and chargeback handling.
05Attribution and lifecycle email built as one operating system.
06Localized creative and paid acquisition across Meta, Google, TikTok, Pinterest, AppLovin and Apple Search Ads.
Selected experiments
>1.5× lower
Cost per trial after a major onboarding iteration
~40% fewer
Refunds after refund-saver flow
~20% more
Food-logging activity with streaks

Selected historical experiments — not latest topline metrics.

The growth system
Creative→Localized ad→Web2App quiz→Payment→Deep-linked app entry→Personalized first value→Renewal data→Channel reallocation
Where it landed
  • Subscriptions grew from the first 12 to 75.8K active.
  • Acquisition scaled to a peak of $268K+ in a single week against measured payback.
  • The product reached 3.9M downloads across 40+ locales.

Selected internal operating data is unaudited and shown as of the stated reporting date. Past performance is not indicative of future results. V3V does not guarantee growth, financing, introductions or investment outcomes.

Bring us your mobile opportunity.

If you’re building in this space, the operating system behind Eatr is what we bring to the table.

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